Last updated: 7 July 2026

acroNIM (“acroNIM”, “we”, “us” or “our”) provides ICT channel and partner marketing services to businesses across Australia and the broader region. We are committed to protecting the privacy of the personal information we hold, in accordance with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). This policy explains what personal information we collect, how we use and disclose it, and how you can access, correct or make a complaint about that information.

At a glance
  • We collect basic contact and enquiry details when you use our website forms, email us, or engage us for services.
  • We use this information to respond to enquiries, deliver our marketing services, and (with your consent, where required) send you relevant updates.
  • We do not sell your personal information. We only share it with trusted service providers who help us run our business and website.
  • You can ask to access, correct, or have your information removed at any time — see the “Access and Correction” section below.

Who We Are

acroNIM has been delivering marketing services to the ICT industry since 2004. We work with vendors, distributors and resellers across the IT and technology channel, providing services including events, customer and partner engagement, design and collateral, online presence, and specialised marketing programs. Our website is acronim.com.au.

What Personal Information We Collect

The personal information we collect depends on how you interact with us. This may include:

  • Contact details such as your name, email address, phone number, job title and company name, when you submit an enquiry or quote request through our website, contact us by email or phone, or provide a business card at an event.
  • Business information relevant to the marketing services you engage us for, such as campaign, program or vendor details.
  • Technical and usage information such as your IP address, browser type, device information, pages viewed and referring website, collected automatically when you visit our website.
  • Communications you send to us, including any information you choose to include in an email, form submission or phone call.

We do not intentionally collect sensitive information (as defined under the Privacy Act) and ask that you do not include sensitive information in any enquiry you send us unless it is necessary and you have given us clear consent to do so.

How We Collect Your Personal Information

We collect personal information directly from you when you fill out a form on our website, email or call us, or meet with our team. We may also collect information automatically through cookies and website analytics tools (see “Cookies and Website Analytics” below), or from publicly available business sources such as LinkedIn where relevant to an existing or prospective business relationship.

Why We Collect, Hold, Use and Disclose Your Information

We collect, hold and use personal information for the following purposes:

  • to respond to your enquiries and requests for a quote or consultation;
  • to provide, manage and improve the marketing services we deliver to our clients and partners;
  • to communicate with you about our services, including administrative updates;
  • with your consent, to send you marketing communications about news, insights or offerings relevant to the ICT channel; and
  • to comply with our legal obligations, and to maintain the security of our website and business systems.

Direct Marketing

We may use your contact details to send you direct marketing communications about our services where you would reasonably expect us to do so, or where you have consented. Every marketing communication we send will include a simple way to opt out or unsubscribe, and we will not send further marketing communications once you have done so.

Cookies and Website Analytics

Like most websites, we use cookies and similar technologies to help our website function properly and to understand how visitors use our site. This may include analytics tools (such as Google Analytics) that collect information about pages visited, time spent on the site, and general location and device information. This information is generally aggregated and does not identify you personally. You can disable cookies through your browser settings, though some parts of our website may not function as intended if you do so.

Who We Share Your Information With

We do not sell or rent your personal information. We may disclose your personal information to:

  • our staff and contractors who need it to respond to your enquiry or deliver our services;
  • trusted third-party service providers who support our business operations, such as our website hosting provider, email and customer communication platforms, and analytics providers;
  • our professional advisers (such as accountants or lawyers), where reasonably necessary; and
  • any other party where required or authorised by Australian law.

Overseas Disclosure

Some of the service providers we use (for example, cloud hosting, email or analytics platforms) may store or process information on servers located outside Australia, including in the United States. Where this occurs, we take reasonable steps to ensure these providers handle personal information in a manner consistent with the Australian Privacy Principles.

Data Security

We take reasonable steps to protect the personal information we hold from misuse, interference, loss, and unauthorised access, modification or disclosure. This includes maintaining secure website hosting, restricting access to personal information to those who need it, and reviewing our practices from time to time. No method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.

How Long We Keep Your Information

We retain personal information only for as long as is necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements, after which it is securely deleted or de-identified.

Access and Correction

Under the Australian Privacy Principles, you have the right to ask for access to the personal information we hold about you, and to ask us to correct it if it is inaccurate, out of date or incomplete. You can also ask us to delete personal information we hold about you, subject to any legal obligations we may have to retain it. To make a request, please contact us using the details below. We will respond within a reasonable time.

Complaints

If you have a concern about how we have handled your personal information, please contact us first using the details below so we can try to resolve it. If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at oaic.gov.au or by calling 1300 363 992.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or legal requirements. The updated policy will be posted on this page with a revised “last updated” date.

Contact Us

If you have any questions about this privacy policy or how we handle your personal information, please contact us: